November 2011 Accountability Journal

By Jane | December 3, 2011

Lights

Lights, camera, action! November was launch month on My Five Acres.

Even though I probably wasn’t quite ready to launch I went for it. After all 11/11/11, which was my 40th birthday, seemed like an auspicious day to start a blog about the impending end of the world (as we know it).

I was forewarned that trying to create a successful blog would be a lot of work. But damn, it is SO MUCH WORK.

State of Mind
Agggh, what have I gotten myself into? Every free minute is spent writing, researching, or thinking about the blog. I’m still learning so much. I said to my husband yesterday “There’s so much to do! It’s going to take years to make this thing successful.” He just looked at me and matter-of-factly said, “Yeah”.

Oh. Yeah. It’s going to take years to make this thing successful. Yikes. Part of me understands that. Part of me is still disappointed that I didn’t get 1000 sign-ups on the first day.

What I’ve Been Up To
Content has taken up most of my time. My current posting schedule is as follows:

  • Monday: I’m trying to alternate a thoughtful, emotion or experience-based piece one week with a well researched fact-based piece the next.
  • Wednesday: A funny, ranty, news round-up of the week’s best, worst, and most interesting green news.
  • Friday: Vegan Weekend Recipe

That doesn’t sound like very much, but it is. I also did a special Black Friday post about shopping: Shop Green By Not Shopping At All. I thought it was going to be quick because I had done a lot of research for it while writing The Lazy Guy’s Guide to Going Green, but then somehow I managed to lose all that research and had to start from scratch. Argh.

I’ve realized this week that 3 posts a week is not sustainable if I also want to work on marketing, SEO, and meeting other people who do this kind of thing (while also showing up to my paid job in a human state). My new schedule is probably going to look something like this:

  • Every other Monday: Meatless Monday Recipe
  • The other Monday: Blog Post
  • Every Friday: Latest Green News Round-Up

That way I can keep doing two posts per week, but won’t have to kill myself with content.

Hours Logged
Way too many. I spent my five days off at Thanksgiving working on the blog, plus evenings and weekends throughout the month. Did I mention it’s a LOT of work?

Income and Expenses
Income:
$0 (I expect this to be the case for some time to come)

Expenses:
$2.51 for Mark Bittman’s Kindle book Cooking Solves Everything
$6.99 on Michael Pollan’s book The Omnivore’s Dilemma (a used copy of course)

Both books are research materials for an eGuide I plan to release in January (did I mention I have SO MUCH TO DO?!?)

My Teachers This Month
Very inspired by Think Traffic’s The Simple SEO Strategy You Can Build An Empire Around (Part 2). My first post using their strategy is Should I Become A Vegan: 5 Secrets Only Vegans Know. See the clever internal link I just created?

What Could I Have Done Better?
This is what I wrote last month: “I should have scheduled some specific time each day to write. I’m finding if I don’t write first thing in the morning, I probably don’t write at all. This month I’m going to try to knock out a few hours each morning and see how that works for me.”

Totally still the case. I can learn a lot from myself if I’d only listen.

Also, I need to get more comfortable with releasing something into the wild when it’s ready without spending lots of extra hours trying to be perfect. There is a state of diminishing returns when extra time spent does not equal worthwhile improvement. I’ve tried this with the last couple of posts, but letting go of my inner copy-editor isn’t easy.

Goals for This Month

  • Get my SEO strategy in order. I know I won’t get any readers if they can’t find me.
  • Get my linking strategy started. Again, all about findability.
  • eGuide researched, written, designed and ready for launch. Gulp. There is SO MUCH TO DO.

How’s it going with your MDBP blog? Where can you be better? What are your successes? Anything you want us readers to check out?


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